Microsoft was holding an event in San Francisco, called 'Insights Await' where they would create an infinity room, showcasing technology in an art-installation style exhibit showing off big data visualizations. The Baltimore-based agency R2i was contracted to help Microsoft on marketing and execution for the event.
I worked with an East-coast art director, and UX designer, and local Seattle project manager and social team. Microsoft hired us to help them develop more awareness around the campaign before, during and after, as well as create a digital experience with MS branding that is carried from digital to the physical space.
Our teams collaborated between East and West coast, and came up with a campaign concept to pitch to Microsoft, which was accepted and implemented for a successful event.
The concept included a pre, during and post concept where social networking would be leveraged at all points of the process, keeping the excitement going, and maintaining a consistent experience throughout the lifecycle bridging print and digital.