Stephen Peaslee

Design is a response
to social change

George Nelson

01 About

Make it simple,
but significant

Stephen Peaslee is a Tampa-based product designer advocating for users since '06.

Product design

Orchestrating end to end experiences from protos to MVP to product

Cross functional

Making big design ideas happen through persistent collaboration across teams

Big picture

A wide skillbase helps me to understand and work with the complex relationships of the gestalt

02 Stories

Latest Design decks

Latest work in the process of getting converted into design stories. Read them on Google Slides.

Damao Brand

Designing a pharma brand, website and boxes for international markets.

Coming Soon

FBN Market

The story of iteration and building of a crop marketing suite for farmers.

View sheets deck

Uber Enghome

Concepting and designing a solution for Uber internal developer documentation.

View sheets deck

Design stories

Realtor.com
Building a design system

View Project

Shrpas
Reimagining Hiring

View Project

Symphony industrial
Industrial IoT product design

View Project
04 Resume

16 years experience

NOW
TO DATE

FBN | Product designer

Designing crop marketing services for farmers and grain buyers

  • Small product focused teams working closely with developers and data science.
  • Solving complex business challenges rich in Agricultural context.
  • Working with PMs to plan app roadmaps and conduct prototyping, researching and concepting.

Uber | Product designer

Designed a home for internal documentation used by developers across Uber

  • Designed alongside an engineering lead, a PM and team of five developers
  • Planned roadmap and features, interviewed and validated with user groups
  • Owned independent workstream and created end to end UI designs for application
2019-2020OCT - APR

Realtor.com | Product designer

Planned, organized and operationalized a new design system

  • Worked on DSM team - team lead and 2-3 designers collaborating with large design/dev teams
  • Created scalable framework for design throughout the organization
  • Added efficiency to the design process, and consistency to the development process

Helped launch Local Expert advertising platform and ads

  • Worked on DSM team - team lead and 2-3 designers collaborating with large design/dev teams
  • Created scalable framework for design throughout the organization
  • Added efficiency to the design process, and consistency to the development process
2019FEB - OCT

SymphonyAI | Product designer

B2B app experiences for new or early stage AI-driven products

  • Managed independent workflow and worked with PMs and product owners
  • Collaborated with subject matter experts to understand and solve the right problems
  • Foundational design and substantial contributions to over 6 applications
2016 - 2019APR - APR

Microsoft | Design integrator

Helped deliver Windows 10 on a team of cross-functional design-focused developers

  • Contributed to the Design System in building out component library in WebCore
  • Developed and managed OoBE - out of box experience for users starting Win10 first time
  • Worked with a small team to deliver Retail Demo Experience seen in retail outlets globally
2014 - 2015NOV - OCT

R2integrated | Designer

Designed for West Cost office of Baltimore-based R2i on a Microsoft account

  • Worked with a cross-functional team to manage accounts and deliver creative
  • Fast-pace work creating MS illustrations, designing email campaigns, and designing UI
  • Helped deliver a San Francisco event, large Microsoft Learning projects and more
2013 - 2014OCT - NOV

Wotif.com | Product designer

Improved experience and brand for over 4 Asia Pacific travel brands

  • Sat with a marketing team in Bangkok and collaborated with offices internationally
  • Roadmaps and improved experiences for travel booking sites and content portals
  • Oversaw email campaigns, branding, feature planning and product aspects of various brands
2012 - 2013SEPT - OCT

Keller Williams | Designer

Managed brand, digital and communications for KW team ranked #7 internationally by volume

  • Worked on a high end residential realtor team, collaborating with subdivisions, publishing & vendors
  • Oversaw the production of magazines, digital open house tours, website, mobile ads
  • Launched new subdivision brands and helped an already successful team improve their numbers and strengthen core brand
2011 - 2012AUG - JUL

Risingline | Design developer

Long-term relationship with digital agency working remotely on design/web projects

  • Early mentor in web development, providing learning opportunity to build websites for clients
  • Experience design for mobile and web projects, brand identity work, and other design
  • Wide variety of clients from wineries to corporate agriculture, trucking industry to IT
  • Visit Risingline.com
2009 - 2012JAN - SEPT

Visual Lounge | Design Lead

Brick & mortar start-up design and development shop serving the local community

  • Family owned company run by myself and friends with various technical interests
  • Oversaw design of healthcare, e-commerce, and local business websites
  • Successfully carried out diverse projects at a high quality with a small team
2008 - 2010JAN - MAY

Visual String | Design developer intern

Filled-in for design and development work for a small web shop

  • Performed content updates, bug fixes and performance enhancement on corporate AG websites
  • Designed UI and provided assets for new incoming web projects
  • Brought better interface design to a small firm, busy with core development asks
2006 - 2007JAN - SEPT
CAREER START

Testimonials:

Jeremiah Long

Microsoft Web Developer II

"Stephen was one of my favorite people on our entire team...His out of the box thinking, and design oriented background enable him to see solutions other devs are oblivious to."

Via LinkedIn

Bolun Yang

Microsoft Senior user experience designer

"Stephen has a very good sense on design so it's been a breeze to communicate UX intentions to him. He pays great attention to details, executes with accuracy and efficiency, and excels in identifying UI defects. He is a reliable and valuable asset to the team, especially in times of stress. "

Via LinkedIn

Rick Munster

Debt Reduction Services Advertising manager

"I've worked closely with Stephen over the last several years on a handful of important graphic design projects for my company. He has an excellent eye for detail, hard work ethic and top notch communication skills. I look forward to continuing to work with him as additional projects arise."

Via LinkedIn
05 Contact

Let's talk design